A heart film to watch before “Pinktober” arrives

by Carolyn Thomas  @HeartSisters

We’re approaching the Pink season, my heart sisters. It’s that time of year when breast cancer awareness campaigns and their accompanying corporate marketing shills rev into high gear. Last Pinktober, we saw pink buckets of Kentucky Fried Chicken, pink-handled Tasers, and (yes, seriously) pink Smith & Wesson handguns – each somehow helping us to be more aware of breast cancer.

What could possibly top what breast cancer survivor and author Barbara Ehrenreich calls this “cult of pink kitsch” again this year?

From my perspective as a 35+ year veteran in the public relations field, I have to say that my friends working in breast cancer fundraising have done a fabulous job in raising awareness of their cause. So fabulous, in fact, that they have erroneously convinced women that breast cancer is our biggest health threat.

It is not, of course.  This year, heart disease will kill 5-6 times more women than breast cancer will.  In fact, heart disease kills more women each year than all forms of cancer combined.  Continue reading “A heart film to watch before “Pinktober” arrives”

A heart patient’s positive attitude: a “crazy, crazy idea”?

by Carolyn Thomas   ♥  @HeartSisters

I blame genetics – and three decades spent working in public relations – for generally making me one of those smiley, glass-half-full, annoyingly über-positive personalities much of the time. Not even horrific symptoms during my heart attack could alter the weak happy face that seemed freakishly pasted on throughout that ordeal.

It’s as if I were channeling Elizabeth Banks classic character in her short yet brilliant film Just A Little Heart Attack – in which she attempts to smile brightly despite textbook cardiac symptoms, and even good-naturedly taunts her concerned family:

“Honey, do I look like the kind of person who’s having a HEART ATTACK?”

Don’t make a fuss. Chin up. Don’t worry, be happy. Just get on with it. I’m fine, just fine.

Trouble is: people like me who sport a perma-smiley face may not be “fine”. Not at all. And I now believe that feeling obliged to pretend we are what we’re not can be both physically and psychologically damaging.   Continue reading “A heart patient’s positive attitude: a “crazy, crazy idea”?”