Tag: Breast Cancer Action

The havoc called breast cancer

~ Carolyn Thomas ~ 15 Comments

by Carolyn Thomas     ♥    Heart Sisters (on Blue Sky)

“Havoc”  /hævək/  Oxford Dictionary definition: “a situation in which things are seriously damaged, destroyed or confused.” 

October is officially Breast Cancer Awareness Month – and this month, it’s also my first time as a person diagnosed with malignant breast cancer. So I’m feeling more aware of breast cancer than I’ve ever been. (Think: six rounds of chemotherapy, 11 more scheduled rounds of immunotherapy infusions, countless scans, blood tests, oncology consults, a port surgically implanted in my chest, plus the mastectomy booked for November 25th.  Oh, joy. . .)  And I’m telling you right now, enduring chemo side effects has been even more brutal and debilitating than I could have imagined, a genuine quality-of-life nightmare in action. The powerful chemo drugs that are pretty effective at killing off fast-growing cancer cells are the same drugs that are also killing off my healthy cells, wreaking havoc on my body now and perhaps for months or even years to come. Buckle up, buttercup. . .  

Continue reading “The havoc called breast cancer” →

What heart patients can learn from Pinktober pinkwashing

~ Carolyn Thomas ~ 11 Comments

by Carolyn Thomas  ♥ @HeartSisters

October (also known as Pinktober in corporate brand marketing circles) is the annual holy month of breast cancer awareness-raising, a month of feel-good retail branding opportunities, bathed in a pretty cloud of pinkwashing, a campaign once described by author Barbara Ehrenreich (a breast cancer patient herself) as the “cult of pink kitsch”.  You’ve seen these marketing campaign ads:

“For every _______ (insert name of the company’s special pink product, e.g. a pink-labeled can of Campbell’s soup or a pink-handled Smith & Wesson handgun) that you purchase this month, we’ll make a donation to help raise breast cancer awareness!”

As the late Barbara Brenner reminded us: “If breast cancer could be cured by shopping, it would be cured by now.” Continue reading “What heart patients can learn from Pinktober pinkwashing” →