Tag Archives: Big Pharma marketing

Is your doctor too cozy with Big Pharma?

21 Oct

by Carolyn Thomas  @HeartSisters

Consumers, in a turn of the tables, have given their doctors a checkup and the diagnosis looks pretty grim. They think doctors are too cozy with Big Pharma, according to the 2nd annual prescription drug survey conducted by Consumer Reports National Research Center.

This survey of adults who currently take a prescription drug found that the vast majority object to the payments and rewards pharmaceutical companies routinely dole out to doctors because they feel these are negatively influencing how they treat patients. Other findings include:     Continue reading

What if everybody just started telling the truth about medical ghostwriting?

30 Aug

ghostwriter cartoon

Once upon a time, the drug giant Wyeth Pharmaceuticals wanted to get some medical journal articles published that would emphasize the positives and de-emphasize the negatives about their hormone replacement drugs, Premarin and Prempro. For the sake of clarity, let’s call this “lying”.

What’s a poor drug giant to do? How about getting well-known medical school professors and researchers to submit HRT-flattering articles to medical journals, pretending that they are the sole authors instead of the hired medical ghostwriters who actually wrote them? And thus a brilliant marketing scam is hatched.   Continue reading