What heart patients can learn from Pinktober pinkwashing

by Carolyn Thomas  @HeartSisters

October (also known as Pinktober in corporate brand marketing circles) is the annual holy month of breast cancer awareness-raising, a month of feel-good retail branding opportunities, bathed in a pretty cloud of pinkwashing, a campaign once described by author Barbara Ehrenreich (a breast cancer patient herself) as the cult of pink kitsch”.  You’ve seen these marketing campaign ads:

“For every _______ (insert name of the company’s special pink product, e.g. a pink-labeled can of Campbell’s soup or a pink-handled Smith & Wesson handgun) that you purchase this month, we’ll make a donation to help raise breast cancer awareness!”

As the late Barbara Brenner reminded us: If breast cancer could be cured by shopping, it would be cured by now.” Continue reading “What heart patients can learn from Pinktober pinkwashing”