by Carolyn Thomas   ♥   @HeartSisters

Those heartbreaking fundraising ads with tiny cancer patients or neglected puppies beg us to send in our $19 per month donations right away. Each ad tugs at our hearts and wallets. Donors tend to fund what we love (puppies) or what we fear (cancer).

And in healthcare settings, hospitals are competing for scarce donor dollars. Many hospital fundraisers have learned that one way to get help with the heavy lifting of a major campaign involves identifying specific people who are known as the hospital’s Top Grateful Patients.   Yes. Seriously. . . Continue reading “Are you one of the “Top Grateful Patients” at your hospital?” →