Mindless eating: 8 reasons women eat when we’re not even hungry

by Carolyn Thomas

Cornell University researcher and food psychologist Dr. Brian Wansink knows that there are other reasons to eat besides just being hungry.

Dr. Wansink, author of Mindless Eating: Why We Eat More Than We Think, a book described by CBC television as the “Freakonomics of Food“, says:

“If we knew why we ate the way we do, we could eat a little less, eat a little healthier, and enjoy it a lot more.”

He is talking about that bag of corn chips your hand keeps dipping into while you watch TV, or that big 13-inch dinner plate you load up – whether you’re hungry or not.

He says that we make about 200 food decisions a day, like:

  • Should I have coffee?
  • Should I put milk in it?
  • Whole or skim?
  • Should I butter my toast before I spread the peanut butter on?
  • Do I pour my orange juice into a short, wide glass (you’ll drink more)
  • or a tall, narrow glass (you’ll drink less)?

He also cites these eight factors that can influence what goes into our mouths that have nothing at all to do with hunger. Do any of these sound familiar to you?   Continue reading “Mindless eating: 8 reasons women eat when we’re not even hungry”