
by Carolyn Thomas ♥ @HeartSisters
Imagine that your daughter is preparing for a junior ski race. It’s five minutes before the start of the race. You want to give her some meaningful advice. Which one of these two messages are you going to use?
1. “Honey, remember to do XYZ – it will help you avoid losing!”
2. “Honey, remember to do XYZ – it will make you faster and you will have more fun!”
Austrian physician Dr. Franz Wiesbauer, writing to his fellow doctors in a Medcrunch article called Why Your Health Message Does Not Work, has asked this question many times in an informal little experiment. His results? Continue reading “Why don’t patients listen to doctors’ heart-healthy advice?”


During the 1980s, the American Heart Association launched an advertising campaign that asked: “If your husband had a heart attack in bed tonight, would you know what to do?” Even the AHA thought heart disease was strictly a man’s problem back then. 