“Go to all that bother.. when Campbell’s is so homey and nourishing? Not me!”
“When I was a little girl, I remember we always made our own vegetable soup. Mother used to devote just hours to to it. But one day when she was rushed, she tried Campbell’s Vegetable Soup. My dad’s not so easy to please, but he ate a bowlful, and then another. Since then, Mother has served Campbell’s… and Dad’s been as pleased as a kid!
“I’m married now myself and — well, we young-marrieds all feel that same way. I mean why bother to make vegetable soup when Campbell’s Vegetable Soup is so wonderful — a grand-tasting beef stock and all those 15 garden vegetables. Why, every time I serve it, my husband says: ‘Gosh, darling, this is really swell!’ And what better music can a wife hear than that? Now I ask you!”
After I picked myself off the floor where I’d fallen down laughing, I pondered what effect this magazine ad from the 1940s actually must have had on women who read it. And for those concerned about heart health, the widespread marketing of highly processed, high-fat, high salt, low-fibre, mass produced industrial food was a grim development. Continue reading ““Wouldn’t I be silly to make it myself?””