I’ve worked in public relations for decades, and I have to say that, from a PR perspective, those folks over in Breast Cancer are doing a fabulous job of raising awareness about their cause. It’s a world of PINK out there! Yet the same women who are raising awareness and funds in support of breast cancer research may be unaware that heart disease – not breast cancer – is actually our biggest health threat. This year, heart disease will kill six times more women than breast cancer will. In fact, heart disease will kill more women than all forms of cancer combined.
These frightening stats are just one of the reasons I’m so glad that our Heart and Stroke Foundation has launched The Heart Truth, a campaign to help fund research about women’s heart disease, and to educate women about the risk factors, symptoms and most of all prevention of our #1 health threat.
The Red Dress is the official symbol of this campaign. As the Heart and Stroke Foundation describes it: “It’s feminine, strong and confident, capturing the spirit of the cause in a symbol that women across Canada can identify with and feel proud of. The Red Dress represents women’s courage and passion as they raise awareness about our heart health.”
And the Red Dress symbol already has a proven ability to reach women. The 2008 inaugural Heart Truth campaign launch nearly doubled Canadians’ awareness (from 13% to over 23%) that heart disease is the #1 killer of Canadian women. But we still have a long way to go.
Please show your own support for this important cause by wearing a Red Dress lapel pin, available at your local Canadian Heart and Stroke Foundation Office. (In the U.S., you can order your Red Dress pin here ).
Red Dress lapel pins are striking conversation-starters and 100% of net proceeds go directly to The Heart Truth campaign to support women’s heart disease research and awareness.
Can’t get enough red dresses? Sit back and enjoy these Red Dress Fashion Show highlights from Toronto. You’ll recognize celebrity runway models ranging from Olympic athletes to national news correspondents and familiar TV stars (and of course a real supermodel or two) – all strutting their stuff in stunning red dress creations by Canada’s most talented designers.
But first, sign up for Heartbeats, the free weekly Heart and Stroke Foundation tipsheet on heart-healthy ways to introduce small but powerful changes in your lifestyle that add up to a year’s worth of major overall improvement.
Find out more about The Heart Truth campaign.