I’ve worked in public relations for decades, and I have to say that, from a PR perspective, those folks over in Breast Cancer are doing a fabulous job of raising awareness about their cause. It’s a world of PINK out there! Yet the same women who are raising awareness and funds in support of breast cancer research may be unaware that heart disease – not breast cancer – is actually women’s biggest health threat. This year, heart disease will kill six times more women than breast cancer will. In fact, heart disease will kill more women than all forms of cancer combined.
These frightening stats are just one of the reasons Canada’s Heart and Stroke Foundation launched The Heart Truth, a campaign to help fund research about women’s heart disease, and to educate women about the risk factors, symptoms and especially prevention of our #1 health threat.
The Red Dress is the official symbol of this campaign. As the Heart and Stroke Foundation describes it: “It’s feminine, strong and confident, capturing the spirit of the cause in a symbol that women across Canada can identify with and feel proud of. The Red Dress represents women’s courage and passion as they raise awareness about our heart health.”
And the inaugural 2008 Heart Truth campaign launch nearly doubled Canadians’ awareness (from 13% to over 23%) that heart disease is the #1 killer of Canadian women. But we still have a long way to go.
Find out more about The Heart Truth campaign.