Warning! Reading this may induce squirming, revulsion and a strong urge to eat a raw carrot.
Consider the brilliant marketing strategy behind the Heart Attack Grill, a diner in Arizona that has hit upon a gimic that’s garnered world-wide attention. Owner Jon Basso claims that he has never spent one penny on advertising “and never will”, yet he’s cashing in on what he calls the “nutritional pornography” of his diner. “Food So Bad For You, It’s Good” is a diner slogan, along with “Taste Worth Dying For”. Continue reading “Heart Attack Grill: “Over 350 Pounds? – Eat Free!””